BAM consulting worked with Spicy South to establish their brand from the ground up. We suggested structural-related name concepts that are highly unique among their competitors. We created a new logo that continues the essence of the existing one with a focus on the octagon to symbolize infinity. We incorporated unique typography to ensure visual harmony. The new logo shape enhances the dynamics and becomes the main identifier, combining all elements of visual identity into a single cohesive system. Additionally, we designed packaging that complements the new brand identity.