We rebranded their business from the ground up. We suggested structural related name concepts that are highly unique among their competitors. We took a very close look at their new logo, which was a continuation of the existing one but not exact. We focus on the octagon as a figure to create the infinite logo, a unique typography and the symbol make the logo breathe the same harmony. The shape of the new logo enhances the dynamics and becomes the main identifier, combining the elements of visual identity in a single system.
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Infinite Structure
About Project
We rebranded their business from the ground up. We suggested structural related name concepts that are highly unique among their competitors. We took a very close look at their new logo, which was a continuation of the existing one but not exact. We focus on the octagon as a figure to create the infinite logo, a unique typography and the symbol make the logo breathe the same harmony. The shape of the new logo enhances the dynamics and becomes the main identifier, combining the elements of visual identity in a single system.
Our Role
- Rebranding
- Brand strategy development
- Website
Infinite Structure Pvt Ltd is formely known as Akshayaa Pre Engineerings. They are experts in providing Pre engineered building structures that have been ideal for many warehouses, offices, sites, factories, and so on. The team specializes in industrial and warehouse construction, auditorium construction, and other structural work.
Rebranding
Logo Concept
Infinite structures creates a modelling for various building structures. The Structural load calculations Foundation design Roof structure design Structural element design such as plates, arches, shells and more. The logo was conceptualized as typography of infinite structure. The visual identity was inspired by the shape of the roof infinity. The brand mark is formed by the creative combination of letter ‘n’ and ‘u’ it gives the structure of infinity. The upper ‘arrow’ of the n denotes the roofing structure because the infinite structure was expertise of creating the modern tensile structures.
Brand Coloraturas
Primary color
The logo has been designed using Blue and Green colours. When the logo has to be used in the print media, the recommended CMYK values can be referred. Alternatively, if the logo needs to be used in the electronic media and will be viewed on screen
Secondary Color
The secondary color was yellow it compliments the primary color depict the feel of the business through the logo.
Brand Typography
Typography plays a vital role in the brand identity. Each font has its own feel. Fonts depends upon the business. We used the Typo Round & Arial
Iconography
Website Design
Brand Pattern
Brand Experience
After the design elements were created, all the rules of the design system were included in a brand style guide file. For instance, it contains the information about typography & colour usage, as well as the proper way of using the logo. Then the customer is able to experience, feel and see the brand and their product throughout various applications.
We are the pilot of brands to turn new-to-the-world ideas into sustainable business models and growth. Our Brand Management services all aimed at strongly connecting your brand with the audience.
Our Stories
Contact
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48E,Vivekananda Street, Ramakrishnapuram, Ganapathy
Coimbatore - 641 006 - +91 97900 03636
- bamcoimbatore@gmail.com