As a concept, we have designed this around the iconic sweet (Jilebi) of Paarambhariya.com. The swirl is a representation of the shape of the Jilebi. As a result of the letter P, this brand became recognizable.
We used your prefernce color combo as White and wooden brown and the orange represents the texture of sweets.
Typography plays a vital role in the brand identity. Each font has its own feel.Fonts depends upon the business. We used the Kingthings Hand.