In our collaboration with Naalika, BAM consulting provided a holistic approach to elevate their brand in the coconut oil market. We designed a unique logo that reflects the purity of Naalika’s products and developed attractive, functional packaging. We assisted in brand extension into new markets and created engaging ad and corporate films. Our digital services included website creation and managing social media, driving community engagement and product visibility.
Naalika is founded by the third generation family members manufactured and marketed under their company Kongu Agro Products. This brand has a glorious history since it is managed by a family who basically belong to agrarian community near Pollachi with more than 150 years farming experience. The company initially started producing and selling coconut oil for bulk users like hotel industry and other health care sectors. Having established their name on a tremendous way, have now embarked in the market for general consumers in addition to industry supplies mainly to Kerala and Tamilnadu market apart from export.